Online Food Delivery
With the increasing popularity of online delivery channels, like Uber Eats and Deliveroo, now is the time to start looking into offering a delivery service from your restaurant. But where do you start? Follow our tips on how to build a delivery service into your restaurant.
With the addition of a delivery service, you will incur additional costs, and you need to make sure you have considered these before putting the wheels in motion. Some things that you will need to consider are:
- Costs of additional packaging - how much do you need to purchase upfront.
- Costs of delivery - payment to the driver / online ordering channel.
- Will you need additional kitchen staff to manage the delivery orders?
The reputation of your restaurant is built on the quality of your food. This quality needs to be upheld, even during transportation. The temperature of the food and the presentation is still important. This all depends on how the meal is packaged and transported.
You need to think about how you want your meal to arrive at your customer. Some ingredients may need to be packaged separately - a salad, for example, should be packaged separately from it’s dressing, if you want it to arrive crunchy and fresh.
You also need to consider how far away you are willing to offer delivery. The further away the drop-off, the longer the meal is in transit, and the higher the risk the quality may change. Controlling the distance reduces the risk of an unsatisfactory meal arriving at the customer.
The material of the packaging is also essential to think about. Ever wondered why pizza boxes are cardboard, when plastic is better at retaining heat? It’s because plastic creates a build up of condensation, which changes the texture of the base. There may be other effects that you don’t need to think about when putting a dish on a plate, but you do when putting it in a box or tub.
With respect to how a meal can be changed when it is transported, you may not be able to offer all your meals for delivery. This means you need a separate menu for delivery. Also, your best sellers in the restaurant may not be the best sellers for delivery. A customer eating at home has different needs and wants than a customer that has made their way to your restaurant.
When you are starting out, it is important to keep track of feedback, and measuring which meals are most popular, even at different times of the week/day and make changes to your delivery menu, when appropriate.
How do you help your customer choose what they want, and spend more? Offer free delivery over a certain order value; Show recommendations of items that go well with what they have already chosen; Have great photos of your dishes, making sure they are attractive and accurate.
The delivery service will impact your existing sit-down service so you need to think carefully about the workflow, from the order being taken to the driver collecting the meal. Here are some pointers:
- How to make it clear to the kitchen staff which orders are for sit-ins, and which are for delivery?
- Where will the driver collect delivery orders from? Is there a side/back door that can be used, and leave the sit-in areas unaffected?
- Where to put the delivery hardware? Each online channel provides its own device to handle their service.
Lightspeed Restaurant ePOS includes tools to make some of these issues easier with an add on called ‘Lightspeed Delivery’, which links with both Deliveroo and Uber Eats directly. This allows you to integrate with either, or both, of these channels with the following features:
- Orders pushed directly into Lightspeed POS, negating rekeying orders
- Delivery menus are created and managed in the same way as sit-in menus
- Reporting on multiple channels all together through Lightspeed
Lightspeed itself also colour codes and tags orders, then sends them to the correct workstations. This allows easy communication to kitchen staff so they can see clearly which orders are for delivery, and which are for sit-in.
If you would like more information on Lightspeed Restaurant and how it can help you grow your business, please contact our POS experts on email@example.com